Month: December 2019

Three reasons why data mining will give you the edge

You’ve spent the time collating your customer data, using data entry systems and gathering together a whole heap of facts and figures. The issue is that if you don’t then use this valuable data, you’re wasting an incredibly valuable resource.

The data you have is a goldmine and is going to give your business the competitive edge you need. Here are three reasons why:

Market segmentation

One of the very best ways to use data is to break down information about your customers. Use your data to dig deep and divide your customers into age, income, geography and so on. All this information will help you to create intelligence-led marketing actions that will speak directly to your customers and their individual needs. Your SEO activities will be focused and driven, your email marketing will know exactly which tone to take and you’ll work out how to get the advantage over your nearest competition.

Unique offers

When you understand who your customers are, you’ll know how to create products that suit them best. This unique insight will help you to tailor your existing products or services and create new ones that appeal directly to your customer base.

Forecasting

When you mine data, you have the chance to spot trends and habits among your customers. This, in turn, allows you to plan better for your marketing and sales initiatives. If you know that your customers are likely to buy more of your products at certain times of the year, then you might want to up your marketing activities during the low season.

You’ll also be better prepared in planning your budget and making those decisions that help your business run more smoothly and efficiently from month to month.

Data mining is a huge asset to companies that connect directly to customers. All that information you’ve collected over the months and years, mustn’t go to waste but instead can be used to give you the competitive edge over your nearest rivals and connect with your customers in a more meaningful and targeted way. Get your data working for you with data mining.

Why you should choose to outsource data entry services to India

Data entry is an onerous task that most successful businesses have to perform. But it is something that they can readily outsource. In today’s digital world, using the data entry services that are offered by professional data entry service specialists in India makes good business sense.

The first thing that most businesses worry about when considering outsourcing their data entry, is the quality and accuracy of the service. But, the fact of the matter is that providing you choose the right service provider, you are likely to improve the input in both instances.

The English language is spoken widely in the business community

Having once been a part of the British Empire and having now devolved into one of the many Commonwealth nations, English is spoken widely across the Indian business community. The meaning of any English text data is, therefore, likely to be readily understood. While not always essential, depending on the nature of the data input, it is one less thing to concern you.

Outsourcing facilitates resource mobility

The biggest advantage of all with outsourcing any sort of data digitization to India is the cost-effectiveness. But before we even get into the rates of pay, there is the fact that outsourcing anything gives the buyer the ability to change the size of the workforce when needs must.

Increased quality of service

When businesses employ full-time staff to do their data entry, laying people off is never pleasant and can be expensive. Because of this, some companies now employ people on zero-hour contracts. Unfortunately, the quality of work carried by such staff is usually sub-standard.

Outsourcing data entry services, on the other hand, usually results in improved quality. The people who do the actual inputting are experienced professionals, and as they owe their employment to client satisfaction, they are highly motivated to be accurate.

The economics of outsourcing data entry services to India

Compared to rates of pay in UK, USA and European countries, the pay scale in India is a fraction of that in these countries. It is therefore considerably cheaper to outsource data entry services in India than doing it locally. That doesn’t mean, however, that Indian companies underpay their employees. Data entry staff are paid excellent wages in comparison to the local cost of living.

Outsourcing data digitization in any form, from data mining and conversion to data entry, from India, makes sound commercial sense.